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MAzda is constrained by the production capacity, its not that they 'get' a small piece, they earn their sales with excellent product... They have a new tie in with FCA now so I wouldn't exactly be 'shorting' Mazda sales...
exactly, that's what it comes down to, earning your spot in the market with a solid product, otherwise there's no real reason for justifying taking it a step further.
 
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