The comments section of the article make a rather amusing read. I remember when I had my Mazdaspeed 3 and frequented another enthusiast site (won't name it, but some members were rather rude). They posted a video of a MS3 smoking an Audi (S4, I believe) and then trolled the Audi enthusiast website. There were many comments like, "Well, the Mazda was faster but will never match the 'prestige' of owning an Audi". Now, I have nothing against Audi - in fact, my favorite car right now, if I had the funds, would be an RS7 (a beastly car) - but I have never, ever bought a car because of the "prestige" of the label and never will.