[Volta]

http://www.youtube.com/watch?v=t5UjmHOl4pU

Mazda is advertising their lineup, mostly the Miata but also others, in a new 1 minute spot. It tries to show how Mazdas can be used in every phase of life. From your first licence to college to having a family. Notably, there is no mention of "zoom, zoom".

 

[Kanban]

Its quite the fantastic spot actually...

http://www.youtube.com/watch?v=t5UjmHOl4pU

Zoom Zoom is referred to indirectly:

Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign.

However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said.

 

[Jay]

Good move going with "Driving Matters" as for their larger branding efforts, "Driving Matters" speaks for itself, no questioning what it might mean, the same can't be said for Zoom Zoom

 

[CXIII]

Good move going with "Driving Matters" as for their larger branding efforts, "Driving Matters" speaks for itself, no questioning what it might mean, the same can't be said for Zoom Zoom

Agree.

And good point. "zoom zoom" brings to mind something fast and sporty though, still self explanatory to some extent.

 

[Oldboy]

It makes the point, but its slightly boring. I think that there could be slightly more zing to it. That's just me being picky though. It's a great commercial, just not pushing any boundaries.

 

[Kanban]

I like that they're telling us their methodology is DRIVING MATTERS. Its relevant and to the point when most enthusiasts are complaining that manufacturers don't care about what driving anymore.

 

[Frank]

I like that they're telling us their methodology is DRIVING MATTERS. Its relevant and to the point when most enthusiasts are complaining that manufacturers don't care about what driving anymore.

Well, to that point, I read this article today.

Audi Sees Electronics Matching Horsepower in Carmakers? Value - Bloomberg Business

 

[Jay]

That should become even more true as we get driveless cars.
Most folks don't care for power like enthusiats do anyways

 

[Frank]

That should become even more true as we get driveless cars.
Most folks don't care for power like enthusiats do anyways

Once your car drives you around, I don't think power really matters. In fact, the priority would be smooth acceleration and braking, and fuel economy more than anything.

At that point cars will become entertainment centres. It will be a very strange evolution of the automobile.

 

[hotknife]

Guys ... that commercial is a killer

CX3 vs Tokio

https://www.youtube.com/watch?v=QayqAA3V8qY

 

[Frank]

A really great commercial. It actually makes me excited to buy the CX3. They did a great job with this.

 

[Moe1972]

A really great commercial. It actually makes me excited to buy the CX3. They did a great job with this.

Agree totally Frank, it was really done well.