Mazda Aiming for Crossovers to be 50% of US Sales - Mazda CX3 Forum
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post #1 of 5 Old 09-22-2015, 03:59 PM Thread Starter
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Mazda Aiming for Crossovers to be 50% of US Sales

I'm not sure if you've heard, but crossovers are really popular right now. Given this trend, Mazda is aiming for 50% of its US sales to be CUVs.

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Speaking with Automotive News, Mazda's global marketing chief Masahiro Moro said that he would like to see, in two to three years, Mazda achieve annual sales of 300,000 vehicles in the US. The quickest path he sees to that goal is by feeding America's insatiable hunger for crossovers.
They aren't even far off of that goal right now. Currently the CX-3, CX-5 and CX-9 account for about 40% of Mazda's sales with the CX-5 being the biggest seller of the bunch. With a redesigned CX-9 coming out soon, Mazda is well on its way to achieving this goal.

Brand loyalty has been an issue for Mazda, but the hope is that a set of new crossovers will be able get and retain customers for the long term.

Mazda wants crossovers to be 50 percent of US sales | LeftLaneNews
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post #2 of 5 Old 09-29-2015, 04:51 PM
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Funny thing about this story is that I am already seeing this trend coming to an end.

Stop Buying Crossovers

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We stand wary. In the rush to get some of these branded appliances to market, considerations as varied as styling, performance, efficiency, and handling have been overlooked. And consumer appeal is such that automakers are now calling almost anything a crossover. Infiniti has plans to market the very same body shell as two different models, a car called the Q30 and a crossover dubbed QX30. Audi withdrew the A4 Avant wagon from the U.S., lifted its suspension, and sent it back to us as the Allroad crossover. They've even begun to have a deleterious effect on car choices: Mazda will forgo selling the redesigned Mazda 2 hatchback here, justifiably expecting the CX-3 crossover to satisfy the entirety of its small-car demand. Which, having now driven the CX-3, we admit is maybe not a such bad idea after all.
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post #3 of 5 Old 10-01-2015, 08:09 PM Thread Starter
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I think that some brands will see continued success while others will be seen as band wagoning. Some crossovers are starting to look all the same.

Mazda should be a proud outlier in this respect.
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post #4 of 5 Old 10-01-2015, 10:12 PM
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Originally Posted by Oldboy View Post
I think that some brands will see continued success while others will be seen as band wagoning. Some crossovers are starting to look all the same.

Mazda should be a proud outlier in this respect.
There's risk involved and it's going to come down to some brands falling out of the segment and some pulling through strong.
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post #5 of 5 Old 10-02-2015, 05:52 PM
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Most of the crossovers are starting to look the same to me so who knows how long this crossover boom is going to go on for. Seems like Mazda is putting all their eggs in a basket.
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